€10k MRR --> €230k MRR

HotelGift had been steady and stable ataround €10k revenue per month for quite some time.

Ewoud Uphof (EJAU) was engaged by HotelGift to grow the business as a CRO and growth consultant. We partnered to deliver a full-spectrum growth strategy.

Challenge

HotelGift had nothing in place to generate growth; we were tasked with moving the project forward from a standing start.

• Poor, outdated website and low-conversion rate

• No marketing team

• No marketing or growth strategy

• Flat revenue numbers

• Little marketing or growth insight

Approach

Due to the nature of the product, hotel gift card purchases were high-intent - with users searching for them specifically for target hotels, occasions or locations and being willing to purchase quickly.

This core insight led to a strategy of maximising demand fulfilment, before trying to generate any additional demand through top-of-funnel marketing campaigns.

With little competition but reasonable demand, we focused on maximising the proportion of search traffic captured by us, and then optimizing the experience post-click from paid and organic search, with on-site conversion-rate optimisation, retargeting, remarketing and cart/checkout abandonment email campaigns.

Deliverables

• Growth and marketing strategy

• Paid search strategy and execution

• Remarketing / retargeting and cart/checkout abandonment campaigns

• Paid media campaigns (Facebook/Meta, Google Display)

• On-site conversion-rate optimization (CRO)

Results

By the time my contract with HotelGift/Flightgift and EJAU was over, revenue was peaking at €230,000 per month, 23x higher than when I joined the project.

The company has never looked back, continuing to grow and expand, adding gift cards, opening offices around the world, and expanding its brand footprint.