Au Revoir Insomnie 👋

After recovering from chronic insomnia herself and starting a small Instagram channel with ~1,000 followers, Rached was making ~€1,000 per month coaching chronic insomniacs to recovery over WhatsApp.

After speaking with so many insomnia sufferers, and seeing how little both the topic, and  her unique approach were known and utilised in the Francophone world, she knew that this could be so much bigger.

I agreed! And so I joined with her to turn her personal coaching into a brand, “Au Revoir Insomnie,” and grow it by 8x in 6 weeks.

Challenge

To scale the business, we needed to pivot from time-intensive 1-1 coaching negotiated in an amateurish way over DM and WhatsApp to a scalable group coaching offering.

We needed to develop that new offer, find a way to pitch and sell it to potential clients, onboard, activate and retain them.

And we also needed to professionalise and rebrand what we were doing from a personal side-hustle of Rached to a company with a highly effective, professional coaching program.

Solution

• Brand - visual and non-visual assets

• Au Revoir Insomnie platform on Circle

  • Onboarding experience

  • Coaching call schedule, recordings library

  • Group chat

  • Feed

  • Member management, provisioning, access management, etc.

• Beautiful, professional website design and development (Framer)

• Critical and time-saving automations with Zapier

• Offer development and testing; sales and marketing copy, etc.

Results

Just 6 weeks after I joined Rached and transformed her side-hustle into the brand “Au Revoir Insomnie”, we achieved:

• Growth from ~€1k per month to €8k MRR.

• High conversion rates on all store listings

• Core group offer now has > 25 active subscribers at €200 per month

• > €40,000 in revenue from only ~8,000 social media followers (€5 per follower (!))

• 80% margins

• 100% satisfaction rate